用于说明服务的图片
- Naver官方代理商
- Google Cloud官方合作伙伴 (ID: 76975549)
- 在客户自有账户中运营
- 关键词、文案、落地页、转化追踪
为什么选择Whitehat Marketing
我们不只调整广告设置。点击之后用户看到的文章、视频、落地页以及咨询记录也由我们亲自制作，因此能一起堵住广告费流失的地方。
广告与内容由同一团队负责
我们亲自制作并发布Naver博客、官网博客、短视频和社媒内容，无需另外寻找广告素材和文章。
落地页也由我们修改
自2013年创立以来，我们一直亲自开发网站和平台。我们会修改页面，让点击广告的用户立刻看到商品和咨询按钮。
以咨询为判断标准
我们首先把电话、短信、表单和预约按钮记录为转化，再根据哪些关键词和素材带来了咨询（而不是点击数）调整预算。
资金流向透明
广告费由客户直接支付给媒体。我们不按月固定收取广告费，也不代为保管，合同结束后账户和数据仍归客户所有。
Each channel gets a clear role
Search ads reach people already looking, social ads reach people who do not know you yet, and platform ads reach people comparing and booking. We choose where to start based on your products and budget.
SEARCH
Search ads
Show ads on queries with clear purchase or booking intent.
Naver Power Link
Split ad groups by product, region and season, and manage bids and delivery hours.
Naver Brand Search
Build the top area for brand-name searches around promotions and key products, after confirming the channel requirements.
Google Search
Manage match types and negative keywords to cut irrelevant clicks.
Google Performance Max
Once conversion tracking is in place, run campaigns that combine Search, YouTube and Display.
SOCIAL
Social ads
Reach people by interest and region before they start searching.
Meta (Instagram and Facebook)
Run creatives sized for Feed, Reels and Stories, compare results and rotate creatives.
Kakao ads
Combine Kakao display placements with KakaoTalk channel growth and messaging, depending on the goal.
Reuse blog and short-form assets
Turn existing blog posts and short-form videos into ad creatives to reduce production cost.
PLATFORM
Vertical platform ads
Put your products first inside the platforms where customers compare and buy.
Travel platforms
Review and run ad products and promotional features on travel marketplaces in line with your departure schedule.
Shopping platforms
Run shopping and product ads that sit next to the purchase screen, with product margins in mind.
Local and booking platforms
Combine map and booking service ads with a clean business listing.
Four things we fix before turning ads on
Most wasted ad spend leaks outside the ad itself. Keywords, copy, landing pages and conversion records have to line up before the same budget can produce more inquiries.
Keyword design
Group product, region, season and comparison queries, and keep a negative list for queries that never convert.
Ad copy
Lead with the price range, dates and benefits each searcher wants to see, written to pass channel review.
Landing improvements
Organize product-level landing pages so visitors see the product and the inquiry button immediately.
Conversion tracking
Record calls, texts, inquiry forms and booking clicks as conversions in each channel, so you know which ad created the inquiry.
You own the account, we run it
We never open ad accounts in our name for you. We work with operator access to your accounts, so the account and its data stay with you after the contract ends.
Client-owned accounts
Ad accounts and payment methods remain in your name. If you are new, we guide you through account setup.
Delegated operator access
We use the channel’s own admin or operator invitation feature and request only the access we need.
Transparent ad spend
You pay ad spend directly to each channel. We never handle that money and never collect ad spend as a flat monthly sum.
Revoke any time
You can remove our access at any time, and the history and settings stay inside your account.
委托广告前请确认
广告费只付给广告平台。我们绝不会要求您把广告费转到本公司或其他公司的账户。
先提供合同和报价单，确认定金后再开始工作。
首次充值先用小额，一起确认账户余额是否如实反映。
我们不承诺排名或销售额，每月提供基于平台后台数据的报告。
Every month: what we did and what comes next
Beyond raw numbers, we show which inquiries your spend produced and what we plan to adjust next month.
Monthly report
Spend, impressions, clicks, conversions and cost per conversion by channel, based on the channel dashboards.
Query and creative review
Separate the queries and creatives that produced inquiries from those that only cost money, with next actions.
Budget proposals
We propose moving budget to the channels and products that perform, and change only what you approve.
Ongoing contact
Seasonal launches, sell-outs and budget changes are handled by message and applied quickly.
How we work
Consultation
Review products, regions, seasonal schedule, monthly ad budget and current channels.
Operating plan
Propose starting channels, keyword groups, budget split and landing or tracking fixes.
Account access
You invite us as an operator in your accounts, and we install conversion tracking.
Setup and review
We build campaigns, keywords and copy, then launch after your approval.
Operations and reporting
We manage bids, creatives and negative keywords and send a monthly report and plan.
各媒体广告产品与我们的服务范围
同样的预算，从哪个产品开始会带来不同的结果。这里列出各媒体的主要产品、计费方式以及我们的服务方式。
产品和计费方式依据各媒体官方说明，投放前会在广告管理界面再次确认。白帽营销作为Naver官方代理商、Google Cloud Partner Advantage官方认证合作伙伴(Partner ID: 76975549)及Google Threat Intelligence · VirusTotal官方安全合作伙伴，在客户账户中直接透明运营。
各媒体运营状态
作为Naver官方代理商、Google Cloud Partner Advantage官方认证合作伙伴(Partner ID: 76975549)及Google Threat Intelligence · VirusTotal官方安全合作伙伴，我们透明公开各媒体运营状态。
| 媒体 | 状态 |
|---|---|
| Naver搜索、购物与地点广告 | 作为Naver官方代理商直接运营 |
| Google、YouTube | 连接到管理员账户运营 |
| Kakao | 以客户广告账户权限运营 |
| Meta、TikTok | 运营权限注册准备中 |
费用结构
广告费与运营费分开，并公开运营费标准。素材制作等范围较大的工作在报价时另行说明。
广告费（媒体费）
由客户直接支付给各广告平台。我们不按月固定收取广告费，客户可在自有账户中随时查看。
Naver搜索广告运营费
每月广告费达到100万韩元时不另收运营费，因为我们的报酬来自Naver广告代理结构内部。不足100万韩元时为每月11万韩元（含VAT），同时使用40万韩元套餐则免收。
其他媒体运营费
Google、YouTube、Kakao、Meta等为广告费的15%（不含VAT），最低每月22万韩元（含VAT）。
广告与搜索排名由各平台决定，我们不承诺特定排名或效果数字，但每月透明报告广告费去向。
Frequently asked questions
Can we start without an ad account?
Yes. We guide you through creating an account in your name and then run it with operator access.
Are you an official Naver agency?
Yes. We are a Naver Official Marketing & Search Ad Agency directly managing Naver search, shopping, place, and display ads, as well as a Google Cloud Partner Advantage Official Partner (Partner ID: 76975549) and Google Threat Intelligence · VirusTotal Official Security Partner.
Do we send ad spend to Whitehat Marketing?
No. You pay ad spend directly to each channel. We do not receive ad spend and invoice only the fee, where one applies.
Can we hire you for one channel?
Yes. Start with one channel, such as Naver search or Google, and expand based on results.
Do you guarantee top rankings or sales?
No. Each channel decides placement. We organize keywords, copy, landing pages and tracking and adjust monthly based on results.
What happens to the account when the contract ends?
Accounts and data are yours from the start. Simply remove our access.
先从检查您目前的广告支出开始
告诉我们现有广告账户或商品清单以及月度预算，我们将整理起步渠道和运营方案。
告诉我们正在使用的广告账户名称和月度预算，我们会整理建议起步的媒体。