AD OPERATIONS
From Naver search ads to Google, Kakao and social ads, we set up and run your campaigns
You grant us operator access to your ad accounts and we set up and manage the campaigns ourselves. Accounts and billing stay in your name, so you can check every won of ad spend at any time.
As a Naver Official Agency and Google Cloud Partner Advantage Official Partner (Partner ID: 76975549), we run Naver search, shopping, place, and display ads plus Google, YouTube, and Kakao ads directly inside your own accounts.
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- Naver Official Agency
- Google Cloud Official Partner (ID: 76975549)
- Run in client-owned accounts
- Keywords, copy, landing, tracking
Why work with Whitehat Marketing
We do more than adjust ad settings. We also make the articles, videos, landing pages and inquiry tracking people meet after the click, so we can close the gaps where ad spend leaks.
Ads and content under one team
We make and publish Naver Blog posts, website blog posts, short-form videos and social posts ourselves, so you do not need to source creatives or articles elsewhere.
We fix the landing page ourselves
We have built websites and platforms since founding in 2013. We edit pages so people who click can see the product and the inquiry button right away.
We judge by inquiries
We start by recording calls, texts, forms and booking clicks as conversions, then move budget according to which keywords and creatives produced inquiries, not clicks.
Clear money flow
You pay ad spend directly to each channel. We never collect it as a flat monthly sum or hold it for you, and accounts and data stay yours after the contract ends.
Each channel gets a clear role
Search ads reach people already looking, social ads reach people who do not know you yet, and platform ads reach people comparing and booking. We choose where to start based on your products and budget.
SEARCH
Search ads
Show ads on queries with clear purchase or booking intent.
Naver Power Link
Split ad groups by product, region and season, and manage bids and delivery hours.
Naver Brand Search
Build the top area for brand-name searches around promotions and key products, after confirming the channel requirements.
Google Search
Manage match types and negative keywords to cut irrelevant clicks.
Google Performance Max
Once conversion tracking is in place, run campaigns that combine Search, YouTube and Display.
SOCIAL
Social ads
Reach people by interest and region before they start searching.
Meta (Instagram and Facebook)
Run creatives sized for Feed, Reels and Stories, compare results and rotate creatives.
Kakao ads
Combine Kakao display placements with KakaoTalk channel growth and messaging, depending on the goal.
Reuse blog and short-form assets
Turn existing blog posts and short-form videos into ad creatives to reduce production cost.
PLATFORM
Vertical platform ads
Put your products first inside the platforms where customers compare and buy.
Travel platforms
Review and run ad products and promotional features on travel marketplaces in line with your departure schedule.
Shopping platforms
Run shopping and product ads that sit next to the purchase screen, with product margins in mind.
Local and booking platforms
Combine map and booking service ads with a clean business listing.
Four things we fix before turning ads on
Most wasted ad spend leaks outside the ad itself. Keywords, copy, landing pages and conversion records have to line up before the same budget can produce more inquiries.
Keyword design
Group product, region, season and comparison queries, and keep a negative list for queries that never convert.
Ad copy
Lead with the price range, dates and benefits each searcher wants to see, written to pass channel review.
Landing improvements
Organize product-level landing pages so visitors see the product and the inquiry button immediately.
Conversion tracking
Record calls, texts, inquiry forms and booking clicks as conversions in each channel, so you know which ad created the inquiry.
You own the account, we run it
We never open ad accounts in our name for you. We work with operator access to your accounts, so the account and its data stay with you after the contract ends.
Client-owned accounts
Ad accounts and payment methods remain in your name. If you are new, we guide you through account setup.
Delegated operator access
We use the channel’s own admin or operator invitation feature and request only the access we need.
Transparent ad spend
You pay ad spend directly to each channel. We never handle that money and never collect ad spend as a flat monthly sum.
Revoke any time
You can remove our access at any time, and the history and settings stay inside your account.
What to check before you hand over your ads
Pay ad spend only to the channel. We never ask you to send ad spend to Whitehat Marketing or any other company account.
We send the contract and quote first and start work after the deposit is confirmed.
For the first top-up we start small and confirm together that the account balance is reflected correctly.
We do not promise rankings or sales. We send a monthly report based on the channel dashboards.
Every month: what we did and what comes next
Beyond raw numbers, we show which inquiries your spend produced and what we plan to adjust next month.
Monthly report
Spend, impressions, clicks, conversions and cost per conversion by channel, based on the channel dashboards.
Query and creative review
Separate the queries and creatives that produced inquiries from those that only cost money, with next actions.
Budget proposals
We propose moving budget to the channels and products that perform, and change only what you approve.
Ongoing contact
Seasonal launches, sell-outs and budget changes are handled by message and applied quickly.
How we work
Consultation
Review products, regions, seasonal schedule, monthly ad budget and current channels.
Operating plan
Propose starting channels, keyword groups, budget split and landing or tracking fixes.
Account access
You invite us as an operator in your accounts, and we install conversion tracking.
Setup and review
We build campaigns, keywords and copy, then launch after your approval.
Operations and reporting
We manage bids, creatives and negative keywords and send a monthly report and plan.
Ad products by channel and what we handle
The same budget can perform differently depending on the product you start with. Here are each channel's main products, how you are billed and how we handle them.
Products and billing reflect each channel's official guidance and are rechecked in the ad manager before launch. Whitehat Marketing operates directly as a Naver Official Agency, Google Cloud Partner Advantage Official Partner (Partner ID: 76975549), and Google Threat Intelligence · VirusTotal Official Security Partner inside your own accounts.
Channel operating status
We operate transparently as a Naver Official Marketing & Search Ad Agency, Google Cloud Partner Advantage Official Partner (Partner ID: 76975549), and Google Threat Intelligence · VirusTotal Official Security Partner.
| Channel | Status |
|---|---|
| Naver Search, Shopping, Place & Display Ads | Direct operation as a Naver Official Agency |
| Google, YouTube & Google Cloud | Google Cloud Official Partner (Partner ID: 76975549) · Linked to our manager account |
| Kakao | Run with access to your ad account |
| Meta and TikTok | Access registration in preparation |
Pricing structure
Ad spend and our fee are separate, and we publish our fee rules first. Larger work such as producing creatives is quoted separately.
Ad spend (media cost)
You pay Naver, Google, Meta, Kakao and other channels directly. We never collect ad spend as a flat monthly sum, and you can check spend in your own account.
Naver search ad fee
No separate fee at KRW 1M or more in monthly ad spend, because our compensation comes from within Naver's agency structure. Below KRW 1M the fee is KRW 110K/month including VAT, waived if you also use our KRW 400K content package.
Other channel fee
For Google, YouTube, Kakao, Meta and others: 15% of ad spend (excl. VAT), with a minimum of KRW 220K/month including VAT.
Each channel decides ad positions and search rankings, so we do not promise specific rankings or performance figures. We report transparently every month on where your ad spend went.
Services that work well with ads
Blog, short-form and social package
Naver Blog, website blog, social and short-form operations plus Whitehat Security basic security management for KRW 440K/month including VAT. The content also serves as ad creative.
See the packageWhitehat Security
Check that the site you send paying traffic to is safe. Review site security before spending on ads.
See security servicesFrequently asked questions
Can we start without an ad account?
Yes. We guide you through creating an account in your name and then run it with operator access.
Are you an official Naver agency?
Yes. We are a Naver Official Marketing & Search Ad Agency directly managing Naver search, shopping, place, and display ads, as well as a Google Cloud Partner Advantage Official Partner (Partner ID: 76975549) and Google Threat Intelligence · VirusTotal Official Security Partner.
Do we send ad spend to Whitehat Marketing?
No. You pay ad spend directly to each channel. We do not receive ad spend and invoice only the fee, where one applies.
Can we hire you for one channel?
Yes. Start with one channel, such as Naver search or Google, and expand based on results.
Do you guarantee top rankings or sales?
No. Each channel decides placement. We organize keywords, copy, landing pages and tracking and adjust monthly based on results.
What happens to the account when the contract ends?
Accounts and data are yours from the start. Simply remove our access.
Let’s start by reviewing the ad budget you already spend
Share your current ad accounts or product list and monthly budget, and we will outline where to start and how we would run it.
Tell us your current ad account name and monthly budget, and we will outline which channels to start with.